After a recent rebrand, Tillamook reached out to IDL to help craft a mobile ice cream tour that would pop-up at various summer block party style events. The goal was to promote their new look and share some new and some classic flavors.
There were a wide array of elements to consider, from the design of the cart itself all the way down to the napkins and sample tray. For an additional selfie moment we rewrapped the iconic Tillamook VW busses with a melting ice cream pattern which proved to be incredible popular.
In addition to the tour elements, we created a simple Tillamook branded ice cream party kit that we mailed to influencers and distributed at the events.
Role: Concepting, Design, Illustration, Asset Creation, Production Design