Inspired by a 2002 Nike ad campaign that harkened back to a fictitious 1975 ABA basketball team called the Roswell Rayguns, this shoe color way has been a popular one since its introduction in 2005.
This time around, the 1975 team was manifesting itself through the Kyrie 7. We took inspiration from that commercial and created our own custom gym bag that utilized some of the iconic design elements of the uniform plus some modern elements (bright green sequins) that were being utilized in the Raygun apparel that was going to be included in the kit.
Role: Design, Concepting, Illustration, Asset Creation
Early 2002 Nike Roswell Rayguns ad campaign
Concept sketch