Coca-Cola came to IDL to concept a craft-”Coke"tail centric pop-up shop. It needed to be be fun, beautiful, open, socially engaging and offer a fun twist on a classic beverage.
Soda jerk-styled bartenders made alcohol-free craft cocktails utilizing Coca-Cola as the base. The event needed to be mobile so all of the modular pop-up elements were crafted from convertible shipping containers.
In addition to the bar, there were other smaller shipping containers that transformed into social media moments that begged the involvement of the people walking around.
Role: Design Support, Concepting, Asset Creation, Illustration