The American Association of Museums, a 107 year old organization and the largest of its kind—came to the IDL team to reassess and re-imagine its brand. After refining the “Association” to “Alliance”, we crafted a strong but joyful logomark, a rich, vibrant color palette, sourced and manipulated a modern typeface to match.
We also created a set of visual standards, pulling apart the logo itself to create the bold key art.
Role: Design, Concepting, Guideline Creation, Asset Creation