Under Armour Curry 6 Koi Fish Seeding Kit

For this limited edition colorway drop, Under Armour worked with us (IDL) to develop a seeding kit that conceptually tied together several details:

1. The drop of the UA Curry 6 Koi Fish colorway

2. Steph Curry loves pranks

3. Steph Curry loves Swedish Fish

We came up with a seeding kit that was a prank in itself. Once the outer box was pulled off the top the inner box falls open spilling Swedish Fish all over.

Role: Concepting, Design

All Therapy Jeff Branding & Merch World Series Concession Stand Kyrie V Seeding Kit Zoom Freak 1 LBJ16 x HFR Seeding Kit Therapy Den Roswell Rayguns Seeding Kit Mamba Mentality Seeding Kit AAM Rebrand Kyrie/Wheaties Seeding Kit Griffey Seeding Kits Coca-Cola Soda Shoppe Tillamook Ice Cream Tour PPCW Annual Reports Design on a Dime NBA Finals Seeding Kit Curry 6 Seeding Kit

Therapy Jeff Branding & Merch World Series Concession Stand Kyrie V Seeding Kit Zoom Freak 1 LBJ16 x HFR Seeding Kit Therapy Den Roswell Rayguns Seeding Kit Mamba Mentality Seeding Kit AAM Rebrand Kyrie/Wheaties Seeding Kit Griffey Seeding Kits Coca-Cola Soda Shoppe Tillamook Ice Cream Tour PPCW Annual Reports Design on a Dime NBA Finals Seeding Kit Curry 6 Seeding Kit