To launch the women's Lebron 16 shoe Nike and Harlem Fashion Row (HFR) teamed up with IDL to develop a premium seeding kit centered around celebrating the strength and power of the African American woman and the long history HFR as the most prestigious platform for multicultural designers.
We focused on making a simple fashion-forward container that referenced history, grace, elegance and power. We tried on several different directions and styles before landing on the simple and iconic hat box. It suited the shape and size of the basketball shoes (which tend to be very large) while elevating it's delivery far beyond the court.
Role: Art Direction, Concepting, Production Design