Zoom Freak 1 was a project that we (IDL) helped Nike Basketball tackle. The excitement around Nike's first signature shoe launch for an international NBA player was high. The knowledge that Giannis was also a probable MVP candidate didn't hurt the mood.
In support of design partners at Nike Retail Experience Design, we got to sink our teeth into what made this launch story unique and special for both the athlete and brand. We leaned into that famous Greek hospitality and decided that serving coffee and clipping hair would be a win win.
Role: Design Support, Concepting, Asset Creation
Custom collateral