Nike Baseball approached us (IDL) to develop some pop-up concepts that could be executed in any of the cities of the teams that make it to the World Series. We came up with a concept that revolved around classic hot-dog concession stands. As it turned out, the Washington Nationals stayed in the fight and we installed this stand in the Georgetown Nike store.
We developed custom signage which we designed and had hand-painted by sign painters.
Unfortunately, we were unable to hand out actual ball park franks at the stand but Nike used this structure as a eye-catching focus point for all of the Nats merchandise that was being sold at the store.
Fans and store athletes alike were thrilled with this engaging fan experience and social moment.
Role: Design Lead, Concepting, Asset Creation, Illustration, Onsite Installation
Front of concession stand in Georgetown Nike Store
Retail mannequin platform
Rear side of concession stand.
Preliminary concept sketch.
Full world series campaign footprint.